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Mailchimp vs Constant Contact: Why I Recommend Constant Contact for Email Marketing in 2025




Introduction

If you're looking for a reliable email marketing tool in 2025, you’ve probably heard of both Mailchimp and Constant Contact. These two platforms are popular with businesses, content creators, and marketers — but which one is better for you?

I’ve tested both tools for email campaigns, list building, and automation. While both have great features, Constant Contact is my #1 recommendation, especially for beginners and small businesses.

In this blog post, I’ll show you why I prefer Constant Contact over Mailchimp, based on real experience — not just copied features. Let’s compare them step-by-step.

1. Pricing Comparison: Which One Is More Affordable?



Pricing matters, especially when you're just starting or growing slowly.

📌 Constant Contact:

  • Lite Plan: Starts at $12/month (great for beginners)

  • Standard Plan: Starts at $35/month (includes automation)

  • Premium Plan: Starts at $80/month (advanced features)

✅ 14-day free trial (no credit card needed)

📌 Mailchimp:

  • Essentials Plan: Starts at $13/month

  • Standard Plan: Starts at $20/month

  • Premium Plan: Starts at $350/month 😳

✅ Free plan (but very limited now)

👉 My opinion: Constant Contact gives you more value for your money at the beginner and mid-level stages. Mailchimp becomes expensive fast as your list grows.

🔘 Try Constant Contact Free for 14 Days
👉 Click here to start now

2. Ease of Use: Which One Is Simpler?

If you're not a tech expert, you want a tool that’s easy to use.

  • Constant Contact has a very clean dashboard. You can drag-and-drop blocks to create beautiful emails, even if you’ve never done it before.

  • Mailchimp has more menus and features — but for beginners, it can feel confusing or overwhelming.

✅ I helped a friend launch his first campaign using Constant Contact in 20 minutes. No stress.

3. Email Templates & Designs



Both tools have modern templates, but Constant Contact gives you more free options.

  • 300+ templates ready to customize

  • Organized by industry (e.g., health, real estate, coaching)

  • No need to start from scratch

Mailchimp also has templates, but most of the good ones are locked unless you pay more.

4. Automation Tools: Which One Is Smarter?

Automation helps you send emails while you sleep.

  • Mailchimp has more advanced automation, like customer journeys and multiple paths. But you must upgrade to get the best features.

  • Constant Contact gives you welcome emails, abandoned cart reminders, birthday campaigns, and simple automation — starting from the Standard Plan.

👉 For beginners and small teams, Constant Contact automation is enough. You can always upgrade later.

5. Support: Who Helps You Faster?

This is something many people forget — support is important when something breaks.

  • Constant Contact offers phone support, live chat, and email support even on lower plans.

  • Mailchimp offers email support on cheaper plans, but phone support is only for Premium users (very expensive).

✅ In my experience, Constant Contact answered my questions in 5 minutes on live chat. Fast and friendly.

6. Unique Features I Love About Constant Contact

  • Surveys and polls: Collect feedback from your audience.

  • Events and registration: You can create events and manage RSVPs.

  • SMS marketing add-on: Send text messages as part of your campaigns.

  • Interactive rating blocks: Ask users to rate your email with stars or scales (great for feedback).

Mailchimp has many tools, but they are hidden in menus or require more setup. Constant Contact keeps it simple.

7. Why I Recommend Constant Contact in 2025

Here’s my honest summary:

✅ Beginner-friendly: Easier for new users
✅ Better pricing: Affordable plans with all core features
✅ Faster setup: You can launch your first campaign today
✅ Helpful support: Chat and phone help when you need it
✅ Enough features: You get automation, templates, surveys, and reports

Mailchimp is not bad, but I believe it’s better for bigger companies with full-time marketing teams and big budgets.

Final Verdict: Constant Contact Wins for Small Businesses

If you're starting email marketing or growing your business in 2025, Constant Contact gives you everything you need — without complexity or high costs.

You’ll spend less time figuring things out and more time sending emails that work.

🔘 Try Constant Contact Free for 14 Days
👉 Click here to sign up now

Affiliate Disclosure

This post contains affiliate links. If you click and sign up, I may earn a small commission — at no extra cost to you. I only recommend tools I personally test and believe in.



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